This is my first book review and – guess what? – it’s about one of my potential competitor (joking). Starting a Business in Italy by Emma Bird and Mario Berri is the first book I bought on when I started my own firm. I like to scout what other authors say about doing business in Italy. The book is somewhat outdated, published in 2006, but still a very good place to start. Emma Bird writes her own blog and lives in Italy, so hopefully one day she will decide to print a new version, eventually compatible with my kindle or as an e-book. Competition or not, I am always glad when someone promote Italy in the business area. There are many books on Italian art and Italian food but not enough on Italian business. I admit – business in Italy is not as good as the food – that’s why I was so happy to find Emma’s book. Enjoy!


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